The pace of innovation has accelerated beyond recognition: today small start-ups and unknown brands from far off lands have the power to take on established multinationals. We believe big brands need to disrupt their own markets before someone else does.

Brand Genetics uncovers disruptive insights that unlock breakthrough innovation opportunities. We work with companies to look beyond the mainstream and explore category edges, deep diving with cutting edge experts and working with pioneer consumers, to uncover insights that challenge the status quo. Then, to make the implications real and relevant, we collaborate with clients, opinion leaders and early adopters to develop next generation ideas and identify fresh opportunities to grow brands, sidestep competitors and make a real impact in market. Our experienced team run global, regional & local projects for clients including AB InBev, Bacardi, Colgate-Palmolive, Electrolux, GlaxoSmithKline, Nestle, PepsiCo, Reckitt Benckiser, Red Bull and Unilever. Brand Genetics. Disruptive insight = breakthrough innovation.