Wilson W. Smith III is a Senior Designer and Nike DNA Design Specialist. During his 36-year tenure at Nike, Smith worked on projects that run the gamut of the design profession—retail, graphics, architecture, footwear, experience and apparel—and designed and developed product for some of the greatest athletes in Nike’s history, including Michael Jordan, Serena Williams, Andre’ Agassi, Roger Federer.
What truly defines Wilson is his incredible passion around coaching, teaching and giving back. Wilson’s commitment to the next generation of designers and the power of design to positively impact the world has created a presence and legacy that expands beyond his designs at Nike.
Wilson speaks about the necessary spark, exploration and mix required in design thinking to best address through empathy the focus of end-user needs.