Thiago Fontes

Senior UX Researcher at WhatsApp


Thiago Fontes is a senior user experience researcher at WhatsApp (Meta) with over a decade of experience spanning startups, agencies, and global technology leaders, identifying and distilling multi-billion dollar growth opportunities through research-driven innovation. Currently leading WhatsApp’s efforts to build AI-Driven conversational commerce products for small businesses, he has spearheaded initiatives that impacted strategy across diverse business units.

An expert at distilling complex insights to uncover high-value concepts, Thiago excels at aligning research plans to strategic goals and translating findings into recommendations that influence product vision and fuel business growth.