Bio
Stu is a Partner and co-founder of 8TH DAY, a strategy consultancy that helps ambitious brands uncover opportunities at the intersection of culture, human behavior, and commerce.
With a background in industrial design and innovation management, Stu specializes in transforming insights into future-ready solutions. As an Innovation Manager at Unilever, he led international design projects, embedding sustainability into product innovation. He later built a pioneering innovation offering at international insight agency Flamingo, bridging insight and strategy to help global brands adapt to shifting cultural dynamics.
Stu is known for bridging the gap between the nuanced, often ambiguous world of culture and human behavior, and the structured, technical realms of business, design, and manufacturing -delivering solutions that are both deeply resonant and commercially impactful. Working with businesses like IKEA, SC Johnson, Bayer, and Diageo, he brings clarity to complexity, helping organizations craft innovations that drive meaningful change.