Sarah Kerruish

Producer & Director at General Magic Movie


Sarah Kerruish is a Director, Producer & Writer of the General Magic movie.

In 1993, Sarah worked with a documentary crew filming the team at General Magic. As a former Magician herself, Sarah’s unparalleled access to the subjects in our film allowed her to bring the greatest insight and intimacy to the heart of our story. Her previous films have been distributed worldwide garnering a Peabody Award and an Emmy nomination. In 2017, she made a short film about the last week of President Obama’s presidency at the White House.

The multi-award winning feature documentary General Magic is the untold tale of how a great vision and epic failure changed the world.The ideas that dominate our day to day lives were born at a secretive Silicon Valley start-up called ‘General Magic’, which spun out of Apple in 1990 to invent the first handheld personal communicator (or “smartphone”). General Magic has been called the most influential Silicon Valley company no one has ever heard of. Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android, and eBay, this is the story of one of history’s most talented tech teams, who after a great failure, went on to change the lives of billions.