Dr. Paul Marsden

Consumer Psychologist at Brand Genetics


A chartered psychologist, Paul helps Brand Genetics’ clients understand their consumers using psychological techniques to uncover unspoken needs and hidden motivations to reveal the truth about what people want. He has consulted to companies including ABInBev, American Express, Mondelez, Panasonic, PepsiCo and Unilever and also authors the majority of Brand Genetics’ Speed Summaries – succinct distillations of the leading books relevant to insight, innovation and marketing. With a deep expertise is the impact of connected technology on how we think, feel and behave, including our wellbeing, Paul lectures in psychology and consumer behaviour at UAL (University of the Arts, London).