Paqui Lizana

Global Head of Technology Strategy at IKEA


From aerospace engineering to leading technology strategy at IKEA, Paqui Lizana makes things happen. With an MBA and a background spanning industries (IKEA, SEAT/VW Group, HP Inc.), she has spent 15+ years rewiring organizations to embrace change.

Paqui breaks down barriers between startups and established businesses, believing disruptive energy and traditions must unite to solve future challenges. Her leadership champions human-centered technology solutions. For Paqui, true innovation thrives where tech, nature, and people connect. She empowers diverse teams across generations, driving progress toward a more sustainable future.

Beyond IKEA, Paqui’s a relentless experimenter. From coding projects with her grandma to Halloween-worthy FX makeup, she sees life as a constant MVP – the best is yet to come. She mentors globally on responsible tech, collaborates on AI research at universities, and serves as an innovation catalyst for consultancies.

Her greatest innovations? Her two blond kids, who inspire her to live fully in the present.