Bio
Nick is C Space’s Global Director, Strategy & Innovation where he has spent the last 16 years trying to bridge the gap between business, creativity and culture, pioneering the use of creative research methods, co-creation and storytelling approaches.
Some innovation highlights include a plaque-detecting toothbrush for Colgate, Virgin Atlantic’s Happy Socks, mood search for Spotify, a new luxury cruise brand, Explora Journeys, and Discovery, a loyalty programme from Global Hotel Alliance that’s actually useful when you’re not travelling.
Nick’s published extensively on co-creation, won best speaker award at the Chief Innovation Officer’s Summit, and has just published an essay “The Alice Code: looking-glass thinking for innovators” (Peter Lang, 2024).