Dr. Myriam Assa Sidibe is one of the world’s leading experts of brands that drive health outcomes through mass behavioural change. From within Unilever, she has created a movement to change the handwashing behaviours of one billion people, the single biggest hygiene behavior change programme in the world, and conceived and established the multi awards winner UN recognized Global Handwashing Day – now celebrated in over 100 countries.
Myriam has worked for the public sector and the private sector, arguing for a more transparent relationship between the for-profit and not-for-profit sectors, advocating the need for businesses to gain growth and profits from engagement in social and health issues in order to build more sustainable, effective interventions.
Myriam is the author of the book Brands on a Mission : How to Achieve Social Impact and Business Growth through Purpose (Routledge 2020) and her TED talk The Simple Power of Handwashing has been viewed more than 1 million times. She has been featured in FT, Forbes, HBR, The Guardian, Huffington Post, Reuters and CNBC.