Bio
Mercedes Gutiérrez is the New Business Platform Area Manager at Ingka Group, the largest IKEA retailer. She leads the growth and optimization of the IKEA second-hand marketplace as part of the New Business Platform Strategy. Since May 2025, she has been accountable for category growth, profitability and user satisfaction, with a strong focus on digital innovation, crossfunctional delivery, and market trends.
Over more than 18 years at IKEA, Mercedes previously worked as Head of Social Impact & Communities Engagement and as Country Sustainability Manager in Spain.
She holds a Master in Corporate Responsibility from the Universitat Autònoma de Barcelona, executive education in Circular Economy from the University of Bradford/Ellen MacArthur Foundation, and completed Harvard’s Global Civil Society Program.