Bio
Martha is an insight and strategic design thinking professional with a passion for evidence-based innovation. Having led in-depth insight programmes from both a client and consultancy standpoint, she has over 15+ years’ experience in uncovering innovation opportunities, as well as leading multidisciplinary teams on the journey from insight discovery to strategic implementation. Her unique blend of insight, strategy, and design has resulted in the successful delivery of 100+ innovation programmes across a diverse portfolio of global consumer and healthcare organisations.