Martha is an insight professional who enjoys helping businesses be truly customer centric. She has a wealth and breadth of experience within the field of innovation through creating and delivering insight and strategy programmes. She has a passion for conducting Research for Innovation and has led in-depth insight programmes from both a client and consultancy standpoint. Martha focuses on uncovering actionable insights and consumer-centric opportunities which are both actionable and of commercial value. She loves being part of the CDP multidisciplinary team, where effective insight translation leads to successful product and service innovation every day.
Martha holds a first-class honours Design degree, a distinction in her MA in Multidisciplinary Design Innovation and has 10+ years research experience across a spectrum of Consumer and Healthcare industry sectors.