Lucia Komljen

Global Director of Insight & Innovation Strategy at Telefonica


Lucia’s remit in Telefonica’s global innovation division is to identify future growth opportunities and guide the organisation to innovate with empathy, originality, and responsibility.

She believes in the importance of complementing technological possibility with a rigorous understanding of human truths. Experimental research studies that explore people’s needs and expectations of emerging technologies form the root of strategies for new verticals, products, and services.

Prior to joining Telefonica, Lucia spent a decade as an award-winning strategist in some of the world’s leading creative agencies (including Mother & BBH).