Liz is a strategic insight specialist with 8 years of experience in helping drive brand growth. A passionate ex-academic and born problem solver, Liz applies her knowledge and interest in human behavior to the world of strategy and innovation. With a background in neuroscience, she is obsessed with uncovering the ‘why’ behind the ‘what’ — focusing on real-world behaviour to help close the say-do gap in consumer research.
She has previously held senior brand strategy roles in New York at branding & design consultancies Bluemarlin and Dragon Rouge, and has cross-category experience spanning global markets.
As Head of Brand Genetics North America, she leads the team in applying behavioural science and a deep understanding of human motivations to identify, shape and activate scalable opportunities for brand growth.