Kyle Karim

Senior Innovation Leader at Kraft Heinz Europe

Bio

Kyle leads innovation across the sauces portfolio at Kraft Heinz Europe, where he’s focused on finding the next wave of growth for Heinz — one of the most recognisable food brands on the planet.

His career has taken him through P&G, Coty, the LEGO Group and Mars — across shampoo, pet food, human food and interactive play — with stops along the way as a venture incubator founder and DTC start-up COO. The common thread across all of it has been a genuine curiosity about why people do what they do.

At GIF London, Kyle will be making the case that the best innovation comes from going deeper than is probably sensible — and that weird, overlooked consumer truths are usually where the real opportunities hide.

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