Kelly Dawson

Head of Insight & Innovation at Kinneir Dufort


Kelly Dawson is Head of Strategy at Kinneir Dufort. She has worked in design for 15 years as a strategic design leader and experienced design doer, with expertise in the FMCG and consumer sector, working with brands such as Persil, Domestos, Comfort, Samsung and BT. Kelly is passionate about using design strategy to create a clear direction for brands to balance the needs of people, business and the planet.