Bio
Karen Peeters is the Head of ESG Management at Toyota Motor Europe, bringing over two decades of leadership experience across digital transformation, customer experience, business innovation, and sustainability within the organization. In her current role, she leads Toyota’s ESG strategy and governance, ensuring the company advances its environmental and social ambitions across the European region.
Prior to this position, Karen served as Head of Business Innovation, where she drove cross functional initiatives to future proof Toyota’s operations and deliver new value to customers and partners. Earlier roles include General Manager Omnichannel Experience and Senior Manager Online Consumer Experience, where she spearheaded Toyota’s pan European digital transformation — establishing consistent digital standards, elevating UX, and managing the rollout of scalable solutions across 30+ markets and more than 40 websites.
Throughout her career, Karen has built and led international teams and collaborated closely with global headquarters in Japan. She has consistently championed consumer centric strategy, data driven decision making, and cross market alignment. Her expertise spans ESG leadership, digital strategy, omnichannel experience, content governance, UX insights, transformation programs, and strategic stakeholder engagement.
Karen is recognized for her ability to connect teams, create clarity, and drive lasting positive change across complex international environments.