John Gordon

International Markets Lead, Global Digital Innovation Lab at Pfizer


Pfizer’s Global Digital Innovation Lab uses open innovation to identify and build partnerships with companies that can help digitise drug discovery, accelerate clinical development and improve health outcomes and the patient experience. As International Markets Lead for the Lab, John manages all the Lab activities going on outside of the US, working with the various business lines to identify opportunities, scout for solutions and then run experiments to determine impact and scale up potential.

Starting his career in the NHS as a clinical pharmacist, John has remained deeply passionate about providing the best care for patients and believes there are many opportunities right across the patient journey where innovation leveraging digital technology can enhance health outcomes. A strong believer in the equation ‘Innovation = Invention + Adoption’ John’s team, aims to leverage the many capabilities and global footprint of Pfizer to drive adoption of breakthroughs that can change patients lives.