Jessica Platt

Market & Design Insights Researcher at Cambridge Design Partnership


Jessica is passionate about driving user-centred innovation forward in fast moving consumer goods, consumer technology and diagnostics. In her role at Cambridge Design Partnership, Jessica draws on her background in Anthropology, combining scientific knowledge with an understanding of human behaviour to ensure that the products developed by CDP truly meet the needs of the people they serve.

Jessica incorporates ethnographic methodologies into qualitative and quantitative research to ensure that diverse voices are included in the innovation process, to create products that support both health and wellbeing.