Bio
James leads insight and innovation for Cambridge Design Partnership across major CPG food and drink clients, with responsibility for ‘joining up the dots’ between consumer needs and breakthrough packaging innovation. James helps clients tackle their biggest challenges, with a resolute passion for improving brands and businesses, by overcoming the barriers and unlocking opportunities to move toward a sustainable circular economy.
James has over 25 years of experience in the innovation and design industry, working for leaders in brand consulting and pack design, such as Landor Associates and Design Bridge prior to CDP.