Eleanor Bartosh

Head of Research, Enterprise Design Thinking at IBM


As Head of Research, Eleanor is responsible for all research efforts across IBM’s Enterprise Design Thinking portfolio. Together with her team, she works to understand and communicate the needs of the people they serve, and consistently deliver delightful experiences. Eleanor also leads the offering’s Sponsor User Program, where designers partner with end users to inform platform experience and strategy.

Eleanor previously served as lead for IBM’s Design Research Practice and as a researcher with IBM’s Power Systems, where she helped executives understand the needs of system administrators. Prior to IBM, Eleanor spent several years at PwC helping Fortune 500 clients practice human-centered design, innovate amidst change, and improve business performance.

She is a native Texan who currently resides in Austin with her family.