Bio
Egle specialises in identifying emerging consumer needs, product attributes, and claims, helping clients uncover market opportunities and whitespace. By combining cross-category analysis with data-driven insights, she translates innovation and consumer trends into actionable business strategies. In addition to her innovation work, she contributes to the development and analysis of Euromonitor’s Megatrends and Global Consumer Trends, helping clients understand the broader forces shaping consumer behaviour and market evolution.