Chris Houghton

Partner and Head of FMCG at Cambridge Design Partnership


Chris is an award-winning designer and innovator who has spent 20 years working with global brands delivering new products and packaging. He has worked in diverse sectors such as FMCG, medical products, drug delivery devices, footwear and consumer electronics.

Chris is adept at creative leadership and project management throughout a ‘complete’ design process for both short-term, tactical projects as well as long-term, strategic innovation pipelines.

He spent 10 years at Seymourpowell, where he was associate design director, and has been trusted by more than 75 brands during his career – ranging from Heinz and Mars to Procter & Gamble and Unilever.