Cecilia Weckstrom

Sr Director, Diversity, Inclusion & People Innovation at Lego


An intrapreneur and change agent, my passion is bringing out the best in people and brands through empowering creativity and innovation among consumers and employees alike.

My experience bridges product innovation, consumer experience, consumer insight, digital marketing/transformation, CSR engagement and now people innovation. Design thinking is what drives me to connect different business disciplines in pursuit of excellence, competitive advantage, consumer delight, and employee retention. Combining that with my MBA has helped me build a deep and practical understanding of strategy development and implementation. I’m fascinated by systems thinking and behavioral science in pursuit of innovation with consumers, customers, and employees for sustainable, long-term growth.

Beyond my work, I am a Trustee of the National Saturday Club and International Advisory Board Member of HEC Paris. I received my BA in Product Design in 2001 from Central Saint Martins and my TRIUM Executive MBA from HEC Paris, NYU Stern, and London School of Economics in 2012. Originally from Helsinki, Finland, I’m based in London, UK.