Andrew Christophers

Co-Founder & Chairman at Brand Genetics


Andrew Christophers is Co-Founder of Brand Genetics, having previously worked client-side at Cadbury on food brands, as head of marketing for Guinness’s lagers, and as head of innovation for KP Foods (United Biscuits).

Brand Genetics is a specialist front-end insight, strategy & innovation consultancy, headquartered in London and with offices in LatAm and North America. We help our clients answer the question “what’s next?”, using deep-rooted human drivers and a range of different human-centred insight and innovation techniques, to help us identify scalable opportunities for brand growth. Our global clients include ABInBev, Estee Lauder, Mondelez, PepsiCo, Reckitt Benckiser and Unilever.