Al Peasland

Head of Partnerships at Roborace


Al Peasland is the Head of Partnerships for Roborace, a motorsport competition for human and AI drivers, designed to accelerate the research and development of Vehicle Intelligence and human machine interfaces required for transportation of the future.

Prior to a short stint as Global Director of Sales for IoT at AT&T, Al’s previous experience comes from Formula One including 11 years at Red Bull Racing, firstly as their Head of CAD/PLM and latterly as their Head of Technical Partnerships, managing all of the Team’s technical and innovation partners.

Al is a Chartered Engineer, a Fellow of the IMechE, and has a wealth of experience as a Mechanical Design Engineer within the Aerospace and Automotive sectors, prior to becoming a senior manager within the World of Motorsport.