16:30 - 17:00, Wilson Smith / DNA Design Specialist at Nike
20 November, 16:30 – 17:00

Design for Diversity, A Case for Empathy

In design thinking, the diversity of the creative and end-user, is the spark that fuels innovation. Although for each of us, there is a comfort in all that is familiar, we are even more curiosity compelled in the discovery of new opportunities and ways of thinking. Empathy toward diverse people becomes a motivational phenomenon that if chosen, can drive the greatest design solutions. Wilson speaks about the necessary spark, exploration and mix required in design thinking to fully engage through empathy, the unique focuses of end-user needs.

Wilson Smith / DNA Design Specialist at Nike