20 November, 11:40 – 12:10
Innovation at WeWork
Mick is a multi-disciplinary designer, retail leader, digital director and educator, with management experience in marketing, corporate retail management, architecture, environmental graphics, brand strategy, interactive design, digital strategy, graphic design, teaching and advertising.
As Head of Design Innovation, Mick leads the development of new product offerings from the scale of an object to that of space and even up to entire new businesses. All aspects of design, brand, marketing, operations and sales are connected to the roll-out stage. Prior to this role, as VP of Product Development at WeWork, Mick managed a team of over 50 designers, project managers, graphic designers, procurement specialists and accountants to adapt and implement many of the design processes he successfully created and deployed at both Chipotle and Starbucks. Mick has also held the role of Head of Special Projects. The team assisted in the development of new product lines and improved on existing projects. These projects included both Physical and Digital integration, brand experience, object cataloging and more for WeWork, WeLive, Rise and other projects yet to be deployed.