15:00 - 15:30, Luke Mansfield / Chief Strategy Officer at Harley-Davidson
20 November, 15:00 – 15:30

Electric Dreams

How can a 116 year-old company own the future while honoring its past? Harley-Davidson is building an exciting future for riders, and surprisingly that future is electric. How did this iconic motorcycle company lean into quiet, clean technology whilst keeping its coveted spot as the world’s most tattooed brand?

Luke Mansfield / Chief Strategy Officer at Harley-Davidson