21 November, 12:00 – 12:30
Circular IKEA – The New Normal
We know that the linear business model of take, make, sell and dispose is no longer relevant and has brought us to the point where we are now, with the risk of the global economy consuming all the worlds resources at an unsustainable speed with catastrophic consequences. This is why IKEA has made the bold commitment to become a 100% circular and regenerative business by 2030. This means that 100% of products will be made from renewable and recyclable materials, the business will generate more renewable energy that it consumes (already ahead of 2020 target), design all products with circular principles at the core, and invest in innovation and the development of new business models such as leasing and buy back. As we approach 2020, the year starting a decade of climate action, it is more important than ever for designers, creatives, entrepreneurs, educators, communicators business owners and all of us to embrace this new challenge with a focus on solutions and action leadership.