Matt Boffey

Director of Consulting at Great State


Matt Boffey is the Co-Founder and Director or Consulting at Great State, a brand technology agency. Founded in 2018, it is a merger between digital agency e3 and strategy consultancy LSU (London Strategy Unit).

Matt has helped develop the strategy for Nike’s 2006 World Cup activity, Adidas’s sponsorship of the London 2012 Olympics, and put together the plan that would power Adidas back to number one in global football – including how it developed its products, services, sponsorships, retail and digital marketing activity – increasing the brand’s soccer sales by €300 million.