09:00 - 09:10, Tom Ellis / Director at Brand Genetics
15 November, 09:00 – 09:10

Opening by Chairperson

An experienced innovator & brand strategist, Tom leads insight and innovation consultancy Brand Genetics, having previously been Managing Director of Big Green Door and Director of Strategy & Research at 1HQ. Tom has extensive experience innovating with brands around the world and across categories – from beer in the US and China, to personal care in India, to white goods in Europe. He likes to move fast and break new ground and is constantly seeking for disruptive insights to help shape breakthrough opportunities – but ultimately he is passionate about helping clients find sustainable ways to grow their businesses and have a positive impact on consumers’ lives.

Tom Ellis / Director at Brand Genetics