14 November, 10:10 – 10:40
Designing Meaningful and Memorable Physical and Digital Brand Experiences
Merle has nearly 20 years design consultancy experience,joining Kinneir Dufort in 2009. In 2016 she led a management buyout and was appointed MD. Merle’s design consultancy background stems from expertise in Design Strategy, Branding and Innovation and she nowleads KD’s 90 strong multidisciplinary team across three UK sites, designing meaningful and memorable physical and digital brand experiences globally.
Kinneir Dufort advises clients on the value of Design Thinking at all organisational levels, resulting in creating lifeenhancing products and experiences. Our client partnersrange from start-ups to multinationals includingRoche, Bayer, Unilever, Coca Cola, Raspberry Pi and Sony.