16:30 - 17:00, Leland Maschmeyer / Chief Creative Officer at Chobani
14 November, 16:30 – 17:00

Future Raising

In the English language, we refer to the future as singular. But in reality, it should be plural. At any given moment, there are multiple parallel futures vying for dominance. Some emerged from corporate visions. Others from Sci-Fi. Some from political parties. Others from counter cultures. In all cases, they need design to compete. Leland Maschmeyer will delve into this point of view and share how this way of thinking transform Chobani into a design-led organization helping one possible future triumph.

Leland Maschmeyer / Chief Creative Officer at Chobani