10:10 - 10:40, Ben Strutt / Director Design & Front End Innovation at Cambridge Design Partnership
15 November, 10:10 – 10:40

Designing in HD

Technology, and our relationship with it, can be both a blessing and a curse. As any innovator who has witnessed the tension of that first consumer engagement with an embryonic prototype will empathise, no ‘simple’ product or ‘smart’ technology is immune from engagement with the human dimension! But who has failed? The user, or the designers and engineers? I present a reflection on how keeping the human experience front of mind can allow us to both use technology to complement our work as innovators, and enable us to create technology specifications that more naturally improve the lives of the people we are designing for.

Ben Strutt / Director Design & Front End Innovation at Cambridge Design Partnership