Merle has nearly 20 years design consultancy experience,joining Kinneir Dufort in 2009. In 2016 she led a management buyout and was appointed MD. Merle’s design consultancy background stems from expertise in Design Strategy, Branding and Innovation and she nowleads KD’s 90 strong multidisciplinary team across three UK sites, designing meaningful and memorable physical and digital brand experiences globally.
As London’s first Chief Digital Officer, Theo will play a leading role in realising the Mayor’s ambition to make London the world’s smartest city, ensuring that the capital’s status as a global tech hub helps transform the way public services are designed and delivered, making them more accessible, efficient and responsive to the needs of Londoners.
An experienced innovator & brand strategist, Tom leads insight and innovation consultancy Brand Genetics, having previously been Managing Director of Big Green Door and Director of Strategy & Research at 1HQ. Tom has extensive experience innovating with brands around the world and across categories - from beer in the US and China, to personal care in India, to white goods in Europe. He likes to move fast and break new ground and is constantly seeking for disruptive insights to help shape breakthrough opportunities - but ultimately he is passionate about helping clients find sustainable ways to grow their businesses and have a positive impact on consumers' lives.